Gray Line El Salvador – Privacy Policy

This policy explains how Gray Line El Salvador S.A. de C.V. (“Gray Line El Salvador” or “Gray Line”) collects, uses, and safeguards your personal information. Our goal is to give you the best possible booking experience while protecting your privacy and creating a safe, secure environment for anyone who visits or books through our website at www.graylinesv.com or through our partner websites (each a “Site”). This policy also describes your choices regarding the use, access, and correction of your personal information. By using the Site, you agree to the terms of this Privacy Policy and expressly consent to the collection, use, and disclosure of your personal data as described here.

Information We Collect From You

We collect information from you, including information that directly or indirectly identifies you (“Personal Data”), in order to provide you with better service. In some cases, the information we request is necessary to fulfill an order or enable certain features of the Site. For example:

When you place a booking for our tours or services, we ask for certain Personal Data on our order form. You must provide contact information such as your first and last name, email address, phone number, and billing address, along with payment information such as your card number, expiration date, and security code. We use this information for billing purposes and to complete your booking. If we have difficulty processing your order, we may use this information to contact you, and we may also use it to help ensure your tour or service is fulfilled successfully.

If you create an account, you must provide your first and last name, email address, and a password. In some cases you may also provide a mailing address, phone number, or a photo. We retain information on your behalf, such as itineraries or saved bookings, to help with your past and future purchases.

In addition to the information collected to complete a purchase, we automatically collect certain information when you use our Site to help us improve it. We do not link this automatically collected data to your other Personal Data. We use this information to analyze trends and performance over time, so we can make our Site and services more useful to you. Gray Line El Salvador may use third-party service providers to help gather and analyze this information; these providers are contractually restricted from using your information for any purpose other than helping us provide our products and services. For example:

We may collect the type of device you use, your operating system version, and a device identifier. We may also collect location-based information to help you find services or pickup points near you.

For all visitors to our Site — not only registered users — our servers collect information about your visit, such as IP address, browser type, domain name, operating system, access times, duration of visit, referring URL, and exit page. We associate this information with your Personal Data only if you have registered on the Site.

Cookies

We, along with our marketing service providers, use automatic data collection tools — which may include cookies, web beacons, embedded links, and similar technologies — to analyze trends, administer the Site, track how users move around the Site, and gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies, on both an individual and aggregated basis. You can control or disable cookies through your browser settings; instructions vary by browser (Chrome, Safari, Firefox, Edge, and others each publish their own guidance). If you would prefer to prevent Google Analytics from using your information, you may install Google’s official opt-out browser add-on.

Partner-Operated and Third-Party Sites

In addition to the data we collect directly through the Site, we may receive Personal Data about you from companies that provide services through private-labeled websites, or that offer their own products and services through our Site. We may combine this information with data already collected from you through our Site in order to improve the services we provide. We may also collect Personal Data at other points on our Site that clearly indicate data is being collected.

If you add other guests to your booking or account, we will collect information about them — such as their first and last name — to facilitate group bookings. Any personal information you provide about your travel companions will only be used for that specific purpose. Guests whose information was provided by another user may contact us at [email protected] to request that we remove their information from our records.

Third-Party Service Providers

We work with a number of third-party service providers to operate our Site and process bookings. These providers may use cookies or similar tracking technology and may store pseudonymous profiles as part of their service to us.

  • TourCMS. Gray Line has entered into a business relationship with Palisis AG, a software company in Switzerland that owns TourCMS. Gray Line uses TourCMS software for booking Services and processing reservations on www.graylineorlando.com Their privacy policy and company information can be found here:http://www.palisis.com/privacypolicy/ and http://www.tourcms.com/company/privacy.php
  • Payment processing: We use a provider such as Repayd to process payments made on our Site. Repayd’s privacy policy is available at https://www.repayd.com/privacy-policy.
  • Cloudflare: Our Site uses Cloudflare for site security and prevention of DDoS and “bot” attacks. Their privacy policy and company information can be found here: https://www.cloudflare.com/security-policy/
  • Analytics: We use Google Analytics, a web analytics service provided by Google, to understand how visitors use our Site. Google Analytics uses cookies to collect this information, which is transferred to and stored on Google’s servers. Google will not combine your IP address with other data it holds. You may opt out of Google Analytics by installing Google’s browser opt-out add-on, available at https://tools.google.com/dlpage/gaoptout.
  • Tag management: We may use Google Tag Manager to manage the tracking tags on our Site. Google Tag Manager does not itself collect personal data; it triggers other tags, such as Google Analytics, that may do so.
  • Advertising: We may use Google Ads and similar services to measure the performance of our online advertising and to show you relevant ads based on your interests. You can manage your ad preferences through Google’s Ads Settings page at https://adssettings.google.com.

Gray Line El Salvador may update this list of data processing and collection partners from time to time. Please review this Privacy Policy periodically to understand your options for opting out of cookies or tracking technology.

How We Use the Information You Give Us

We use the data we collect to process your booking, respond to your requests, contact you if a problem arises, and, if you have opted in, send you promotional messages. We use this information to:

  • Enable you to use our website
  • Identify you as a user in our system
  • Administer and improve our Site and services
  • Send administrative notifications, such as security, support, or maintenance advisories
  • Detect and prevent fraud, spam, abuse, and other harmful activity
  • Conduct risk assessments
  • Personalize your experience, for example by showing tours near your location or based on your search and booking history
  • Provide customer service
  • Send promotional or marketing messages that may be of interest to you, based on your communication preferences
  • Tailor content on our Site to better match your interests

How Your Information Is Protected

We take a number of measures to protect the integrity and confidentiality of the information we collect. Personal Data entered on our order or registration forms is encrypted.

We require a password to access your account, and we follow generally accepted industry practices to protect the Personal Data submitted to us and to our partners, both during transmission and once received. No method of transmission over the internet, or method of electronic storage, is completely secure. While we use commercially reasonable efforts to protect your Personal Data, we cannot guarantee its absolute security. If you have questions about security on our Site, contact us at [email protected].

With Whom Your Information May Be Shared

Service providers and licensees: When you make a booking with Gray Line El Salvador, the Personal Data you provide will be shared with the third parties necessary to complete your transaction — for example, the tour operator, activity partner, or transportation provider fulfilling your booking. These parties are required not to use your information for any purpose other than providing the requested service. To process payment, we share your name, billing address, and card details with our payment processor and card authorization provider. We may also share your Personal Data with third-party providers who help with quality assurance, account creation, technical support (including live chat), and similar services.

Non-personal data: From time to time, we may share aggregate, non-identifying statistical information about our Site and visitors — such as the number of visitors or the types of tours booked — with advertisers and partners. We do not share your name, address, or other Personal Data beyond its originally intended purpose without giving you the opportunity to opt out.

Disclosure required by law: Regardless of any other choices you make, Gray Line El Salvador may disclose information about you if we have a good-faith belief that doing so is required by law or legal process, or in response to a lawful request from a public authority, or to protect the rights, property, or safety of Gray Line El Salvador or others — including in cases of suspected fraud, technical malfunction, or abuse of our systems. We may also share customer information with third parties, such as payment providers, to resolve disputes arising in the ordinary course of business. Except as described in this Policy, we will not disclose your Personal Data to third parties without your consent.

Our Site may contain links to other websites not owned or controlled by Gray Line El Salvador, such as payment processing pages. When you follow such a link, you leave our Site, and the linked site may collect Personal Data from you under its own privacy practices. We do not control and are not responsible for the privacy practices of third-party sites. This Privacy Policy applies only to information collected through this Site.

Affiliates and Business Transfers

We may share some or all of your Personal Data with (a) subsidiaries, joint ventures, or other companies under common ownership or control, in which case we will require them to honor this Privacy Policy, and (b) potential purchasers of or investors in the company, subject to confidentiality obligations. If Gray Line El Salvador, or substantially all of its assets, is acquired, customer information may be transferred to the successor company, which will remain bound by protections consistent with this Policy.

Your Choices

If your Personal Data changes, you may update it through the My Account section of the Site.

Depending on applicable law, you may have the right to access, correct, download, or delete your Personal Data, as well as to restrict or object to certain processing of it. To exercise any of these rights, email [email protected] and we will respond in accordance with applicable law.

Public Forums

Our Site may offer publicly accessible blogs, reviews, or community forums. Any information you share in these areas may be read, collected, and used by others who access them. To request removal of your Personal Data from a blog or forum, contact us at [email protected]. In some cases we may be unable to remove certain information, in which case we will explain why.

Social Media Features and Widgets

Our Site may include social media features and widgets, such as share buttons or embedded mini-programs. These features may collect your IP address and the page you are visiting, and may set a cookie to function properly. Such features are hosted either by a third party or directly on our Site, and your interaction with them is governed by the privacy policy of the company that provides them.

Advertising

We may partner with third-party ad networks to display advertising on our Site or manage our advertising on other sites. Our advertising partners may use cookies and web beacons to collect non-personal data about your activity on this and other websites, in order to provide advertising based on your interests. You can manage interest-based advertising preferences through the Digital Advertising Alliance (http://aboutads.info), the Network Advertising Initiative (http://www.networkadvertising.org), or, for users in the EU, http://www.youronlinechoices.eu. Opting out will not stop you from seeing ads altogether — you will continue to see generic, non-targeted ads.

Notification of Changes

This Privacy Policy is subject to occasional revision. When we make material changes, we will take reasonable steps to notify you, such as by posting a notice on the Site or emailing the address associated with your account. You are responsible for keeping your account email address current. Continued use of our Site or services after such notice constitutes your acknowledgment of, and agreement to, the updated Policy. If you do not agree with a change, you may deactivate your account by contacting us.

Opt-Out Opportunities

If you no longer wish to receive newsletters or promotional communications from us, you may opt out by following the unsubscribe instructions included in each communication, by emailing [email protected], or by calling +503 7889 8621.

You cannot opt out of transactional emails related to your account or bookings.

To opt out of push notifications, adjust the notification settings on your device. You may opt out of location-based services at any time through your device settings.

Contact Us

If you have questions or concerns about your privacy or security on our Site, please contact us:

Email: [email protected]

Phone / WhatsApp: +503 7889 8621

Office Hours: Monday – Friday, 8:00 AM – 5:00 PM